About Us

The Aerus Electrolux franchise in Richmond, VA has a long history that 

starts with Ray Satterwhite.  Ray joined Electrolux in 1976 (Bill Friedlander was his first manager -who still works with 

us and is amazing), he had a long and extremely successful career in Central Virginia as a door to door salesman.
Ray sold over 15,000 machines door to door and won many awards (countless - I have boxes and boxes of plaques and sales awards) and won many trips with the company.  

In 2004, Aerus Electrolux went to franchises and Ray bought the Richmond, VA Southside franchise. In 2013, we moved to our current location in the West End of Richmond. 

Ray passed in September of 2021 after a hard fought battle with AML Leukemia and his son Bryan is now the owner (who worked with his dad since he was 19 and has rebuilt well over 10,000 machines) .  
Ray loved his customers and still had customers that he had sold a lux to back in the 70s

Bryan and Bill still run the shop 

and continue the legacy that 

Ray started -
always treat the customer more 

than just a customer.