Electrolux Corp USA is founded by Gustaf Sahlin to sell the new revolutionary Electro Lux Model V - the first canister vacuum. Electrolux Corp USA is a subsidiary of Elektrolux AB of Sweden.
In 1931 Electrolux Corp USA debuted the Model XII, it was originally made in Cleveland, OH, before the company refitted an old factory in Old Greenwich Connecticut in 1933 to make machines
That same year, Electrolux AB of Sweden sold its majority stocks to
US investors and Electrolux Corp USA became an independent company.
In 1937, the company introduced the Model XXX (30) -
it was in production until 1954.
It was the first American designed Electrolux and it is
considered one the top 100 US inventions of all time.
In 1941 vacuum production ended and the factory was converted
to make torpedo motors and other motors and electronics for the war effort.
In 1952, the company introduced the Model LX (60),
it was the first vacuum with a sealed-disposable bag and
the first to cut off when the bag got full.
This was the original "C" bag style machine that some of our new canisters still use
In the mid 1950s, the company debuted the Model E
and later Model AE,
they where more modern and lighter weight...and had wheels instead of sleds
Models AF,G,S,R,L where all based off of these machines
In 1959, the company introduced the first motor
powered power nozzle,
the company still uses it's same general gear drive design.
The iconic Model G - first machine to have an integrated cordwinder
In 1968, the company came out with the Model 1205.
It's design was completely different, with a sealed inner body, first integrated electric hose and squared off styling, every canister the company has made since is essentially based off the 1205
Electrolux AB of Sweden sold off
it's remaining shares to Consolidated Foods.
Consolidated Foods acquired more shares to become the majority shareholder of Electrolux Corp USA, they also acquired Electrolux Canada Ltd
The Bristol Virginia Manufacturing Center is opened,it initially made Model L, B8 shampooers and Power Nozzles.
Gradually all production or assembly would be shifted there.
It is still the company's main factory.
50th Anniversary Golden Jubilee Model
Super J - The Super J used a longer body which could house it's new more powerful motor.
Silverado Deluxe -
In 1983 The company introduced the PN5 power nozzle which
was a revolutionary and efficient power nozzle,
every power nozzle the company has made since
has been based on the PN5 general design.
The 1984 Silverado Canisters used a different body and new Canadian Motor
In 1983 the company started to combine its product line with Electrolux Canada,
with the introduction of the plastic body LE and
2100 canisters in 1984,
these evolved into the Diplomat and Ambassador series canisters.
a version of this machine is still made as the Lux Classic.
The Discovery II Upright
The company has made uprights of this general design ever since.
Dirt doesn't enter the motor, unlike nearly every other upright design
In 1988 the Company introduced the UltraLux canister
it was the last metal 1205 stlye canister and was made until 1994
Guardian Canister debuted using a True HEPA filter
Also in 1998, Sara Lee Corp (Formerly Consolidated Foods) sells Electrolux Corp USA to Joe Urso.
Electrolux Corp is renamed Electrolux LLC and is again a totally independent company.
Joe Urso is still the owner.
In 2001, Electrolux USA, began
to transition to it's new name: Aerus LLC
Electrolux LLC sold most of the naming rights in North America back to Electrolux AB Sweden
In 2004, the name change became finalized.
Aerus is reorganized using the Lux brand which they still retain naming rights.
All products that used Electrolux branding would now be sold under the Lux brand of Aerus.
In 2002, Aerus Electrolux developed the Lux Guardian Air - air purification system.
It was a revolutionary device that combined technologies for household
usethat at that time that where only used in commercial settings
Lux Platinum, the most advanced canister ever, sealed triple HEPA system.
The company's quietest, most powerful and hygenic canister ever
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